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    Columbia Campus
   
 
  Sep 15, 2025
 
2013-2014 Undergraduate Studies Bulletin 
  
2013-2014 Undergraduate Studies Bulletin [Archived Catalog]

RETL 460 - Retail Branding Strategies

Credits: 3

Overview of retail branding strategies with emphasis on implications of the development of brand equity towards increasing customer loyalty.

Prerequisites: senior standing